6 LGBTQIA+-owned shops you should know

Here at Etsy, we couldn’t be more proud to be a place where creative people choose to show up authentically, to multiply joy, and to live by values that make life one of colour, expression, and positive intention for everyone.

Etsy is powered by people, and at the heart of that are sellers — real individuals who create incredible things because they dared to follow their own path. By showing up and boldly representing, these LGBTQIA+ sellers are increasing visibility and making the world a more beautiful and inclusive place. Happy Pride to that!

So, to celebrate Pride Month, let us introduce you to six UK-based LGBTQIA+-owned Etsy shops and the superstar sellers behind them.

1. Nature, queerness, and magic: Tulips & Heather Shop, Norwich

For: prints, stationery, zines and other paper goods

SHOP: Queer and wild mini postcard prints from Tulips & Heather Shop, £3.50

Tulips & Heather Shop is run by Maya and Freya, a queer couple who both illustrate works that make them feel connected to the world and other people – the past and the future. Their art is pastorally poetic, with art prints such as ‘A Defiant Ocean’, a paper cut work inspired by a mix of sources: protest banners, stained-glass panels, gravestone carvings, Pre-Raphaelite paintings, and imagery of Joan of Arc. All of these references are examined through a queer lens to express defiant joy and gentle love. Committed to sensitivity, slowness, and storytelling, this shop only uses UK-based manufacturers and is committed to making sustainable choices for their packaging.

2. Jewellery that’s here for a good time: The Paper Circus, London

For: origami crane jewellery

SHOP: Pastel rainbow earrings from The Paper Circus, £14.95+

At The Paper Circus, eco-conscious, paper jewellery takes the spotlight. It all started when the self-proclaimed “ringmaster” Corran began making origami decor for a nightclub event and selling earrings at student fundraisers. This, eventually, led to her opening an Etsy shop and sending her lightweight and wearable art all over the world. To express yourself and celebrate your interests, pick up a pair of her signature butterfly or bird earrings.

3. Funky crochet that slays: Indie Child, Manchester

For: crochet and knitwear clothing, accessories, homeware, and crochet patterns

SHOP: Crochet cherry vest from Indie Child, £165

Bold and ethical, Indie Child is a multi-colour-wash of queer joy and zero-waste* slow fashion. Every single piece is handmade by Etsy seller Sarah, who takes her inspiration from queer fashion and craftivism. In her shop, you’ll find explosions of colour and kitsch in the form of crocheted hats, clothing, home decor, and accessories – all pieces are made to be conversation starters, perfect for connecting with radically joyful people.

4. Inclusive and relatable: Rainbow & Co, Manchester

For: Pride shirts, hoodies, and pins, and more

SHOP: Bisexual pride flag sweatshirt from Rainbow & Co, £30

Rainbow & Co is a proudly queer- and trans-owned Etsy shop, run by Adam. His bold, inclusive designs centre LGBTQIA+ joy, visibility, and resistance and draw inspiration from grassroots activism, queer history, and the vibrant creativity within the LGBTQIA+ community. Amongst the must-have slogan merch, his shop also offers ‘The Pocket Guide to LGBTQIA+ Identities’, a resource outlining over 40 different sexualities and gender identities, explained in easy-to-understand language alongside their respective Pride flags.

5. Celebrating queer love: Pagoda, East Sussex

For: artworks, prints, and sassy slogan tees

SHOP: Kissing cowboys art print from Pagoda, £18

Pagoda offers “very queer, very sapphic art” that unapologetically celebrates love, passion, and inclusivity. The store was founded by Izzy, a queer illustrator from Hailsham, whose passion for digital illustration has been burning bright ever since she discovered a certain “Paint” computer program back in 1998. Her designs include trans cowboys, kissing cowgirls, and a reclamation of terms reimagined through celebratory vintage-inspired imagery that honours queer history. Yee-haw!

6. Jewellery to live your truth: Pride Asylum, Lancashire

For: handmade jewellery and slogan accessories

SHOP: Enamelled pride pronoun necklace from Pride Asylum, £18.50

Pride Asylum celebrates self-expression, individuality, and the power of identity through jewellery. Think of this shop as a safe space where queerness is not just accepted, it’s honoured. “What we wear helps us live our own truth, feel confident, and show the world we are here to stay,” says Eden, who founded the shop in 2016. Here, you’ll discover small-but-powerful statements that amplify queer voices, while celebrating identity and campaigning for equality to be worn with pride.